Costa del Mulino

Design: DISPENSER
Art Director: Franco Radoccia
Project Type: Produced, Commercial Work
Client: Cantina Frentana
Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper

Costa del Mulino is one of the historic lines of the Frentana winery. The company decides, after years of presence on the market, to reposition this line through a change in style that makes it possible to move towards a target of young consumers.

The origin of the name Costa del Mulino is to be traced in the past, when there were water mills in the stretch of the Costa dei trabocchi, an area where there are several vineyards in the cellar. For the new course, Dispenser reinterprets the mill wheel graphics in combination with a game of punches and strong metallic foils. The result guarantees a decisive impact on the shelf, respecting the client’s intentions agreed in the strategic phase.