Craig & Karl: Baskin Robbins

Derrick Lin

Global

Design: Craig & Karl
Artists management agencies: Levine/Leavitt (North America), The Jacky Winter Group (Australia)
Project Type: Produced, Commercial Work
Client: Baskin Robbins
Location: South Korea
Packaging Contents: Ice Cream, Cake
Packaging Substrate / Materials: Paper, Cardboard, Plastic

Craig & Karl were recently approached by Baskin Robbins, one of the world’s largest chains of ice-cream and cake specialty shops, to develop new packaging artwork for their brand across South Korea. They created a series of graphics and patterns that represent both the products themselves and the emotions experienced when enjoying them. The artwork is simple yet playful, and is created in such a way that it can be pulled apart and applied to a variety of different applications — from single graphics on items such as ice-cream cone holders and carry bags, to the application of patterns on takeout boxes and specialty products.

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What’s Unique?
The vibrant colors and playful artwork of Baskin Robbins’ newest packaging is synonymous to the emotions a customer feels when they consume their product and to Craig & Karl’s style of art.