Dot | Hub

Design: Karla Hanón
Project Type: Student Project
School: Academy of Art University
Course: Package Design 4
Tutor: Thomas McNulty
Location: San Francisco
Packaging Contents: Coffee, Juice, Milk, Granola Bars, Nuts, Cookies
Packaging Substrate / Materials: Paper, Vellum Paper, Canvas Paper, Fabric Paper
Printing Process: Inkjet Printing

Background
Packaging system for the concept of a café with a workshop feel. This is a sub-brand of a collaborative project, my teammates for the logo were Andreas Pranoto, Edeline Gosali and Zhenni Duan. The facilities would be in a warehouse, providing plenty of space where people can bring their laptops, sketch pads, drafting boards and more. The place has individual rooms for sketching, painting, laptop-friendly and a quiet area for reading.

Approach
Many cafés are always crowded, close early or their environment doesn’t feel inviting. This café focuses on interactions and a sense of community. Individuals can come in and make connections or work by themselves while enjoying a cup of coffee. The packages feature a clean yet colorful color palette that make the look and feel more friendly and homely. Also, some of the structures were designed in fun shapes to break the routine and bring a smile to people’s faces.