Molino Brunatti

Design: DISPENSER
Art Director: Franco Radoccia
Project Type: Produced, Commercial Work
Client: Molino Brunatti
Location: Italy
Packaging Contents: Corn flour, rice flour, rice, polenta
Packaging Substrate / Materials: Paper

The history of the Brunatti family is long and has seen the alternation of generations, but it is also the history of a territory, Turin, traditionally suited to the milling of flour for polenta, which is extended over time with a range of products rather extensive, all strictly “made in Italy”. The company is currently one of the industry leaders in the B2B supplies of flour and entrusts Dispenser with the creation of the brand image for its entry into the retail world, contextually with the revision of the industrial and food service.

The intervention provided for the generation of the brand identity, recovering the signs and the font system of the beginning of the last century. Paper envelopes that want to communicate at the same time historicity and quality, they differ in terms of content and colors, preserving a strong family feeling, giving value to the brand and giving back to the range a strong corporate character.