Nappini

Design: Giulia Baldini
Project Type: Concept
Location: Rome, Italy
Packaging Contents: Honey
Packaging Substrate / Materials: Glass, paper
Printing Process: Digital print

Nappini was born from a restyling of the logo and image of a family run company in the Tuscan hills in Italy.

The work was to create a new image that represented simplicity, harmony and enhance the production of honey craft. The logo was created so that its identity could be replicated in a pattern. The external part (which represents the hive with a synthesized sign) was then declined in the graphic elements of the packaging that characterize the brand.

There are two colors chosen for the project. They recall the two qualities of honey that the family produces “Millefiori honey” and “Chestnut honey”

What’s Unique?
The packaging is characterized by the repetition of geometric shapes that arise from the logo itself, thus creating an adaptable pattern to the whole coordinated image.

The choice of simple materials and print media then characterizes the plus of the product: simplicity, quality and handmade