Pasta Extra Di Lusso Line

Agency: DISPENSER
Art director: Franco Radoccia
Project Type: Produced, Commercial Work
Client: La Molisana
Location: Italy
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper

It was a careful retro-branding that gave a second life to the old pasta brand and to the historical elements that characterized its first 100 years, among which the vintage classification “Pastificio Extra di lusso” . All the elements of the research have been translated into a neo-vintage pack which also sees the pasta shapes as strictly hand-illustrated and the choice of natural paper for containment.