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Top Packaging Projects of 2018


2018 is a special year for us. It is the 10th year since starting this website back in 2008 and after our gallery's face-lift in 2017, packaging of the world grew at an awesome rate both online and offline.

Last year, we announced that we reached a record of 8,838 package design submissions, this year we broke that record again with 9,289 entries. We would like to take this opportunity to give a big thanks to all our readers for your support through the years. Here, we present to you the best packaging projects of 2018 in no particular order.



The Original Small #Beer #packaging #design by Kingdom & Sparrow

Small Beer are the world’s first brewery specialising only in low ABV beer. Their mission is to help people enjoy the big moments whilst staying as crisp and fresh as their beer.

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Pikes: Limited Release Beer Label design by Black Squid Design

Taking inspiration from the freshwater Pike and their two-toned scales, the limited release label was designed to give an overall refined contemporary feel, with a simple minimalist look to break the mould of the typical craft beer. Using colours associated with the beer varietal to create an elegant and sophisticated colour palette. The labels pattern mimics a textural raised fish scale feel while highlighting one gold scale to symbolise its rarity.

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GAEA Vegan Snacks packaging design by mousegraphics

The market for vegan products is on the rise for a few years already and, according to our research, has been largely dominated by a packaging design that uses images of fresh food in an effort to tempt new consumers with ideas of naturalness. We opted for a diametrically different solution. Our client’s vegetable snacks are natural, healthy, gluten free, low calorie, liquid free and prepared with the best possible ingredients. We decided to use pure design in order to create a visual statement out of these bare facts. Each vegetable (carrot, gherkin, cauliflower) has been designed like an emblem on an area of two strong color zones. All product information is clearly and directly stated on the front. This packaging borrows some of its principles from flag design as it applies to a fast-growing transnational tribe of food aficionados.

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Selfish vodka packaging design by Nova Brand

Sometimes a man just needs to disconnect and enjoy his own company. Take a rest from the things that create all the noise in his life. The only essentials then will be silence and alcohol. He has to be a little selfish and bring his own party with him.

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BULAQUA water packaging design concept by I-Media Creative Bureau

Spring water has been considered as a life-giving. It is very clean and clear, and its taste is unforgettable. Water plays a unique role as a substance that determines the possibility of an existence and the life itself of all beings on the Earth. Thanks to glaciers and high snowy mountains,

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Bandido Coffee packaging design by Magpie Studio

Bandido is an independent coffee brand for free spirited individuals. Born in Laurel Canyon, it channels the Californian counterculture spirit by bucking the system of larger coffee chains and corporates. More than just perfectly roasted, high grade coffee, Bandido is a movement, blending aspiration with action. It’s a brand with attitude – bold and simple, but disruptive and playful.

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Aurimas Kadzevičius decorated 'Vilkmergės Žiemos' ale with not only a visually beautiful label, but with a label that you can actually eat

This time we did not seal all delicious taste and aroma inside the bottle – we decorated 'Vilkmergės Žiemos' ale with not only a visually beautiful label, but with a label that you can actually eat! It resembles a traditional beer snack, but is presented in a completely new form.

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Savage Garden tea packaging design concept by Nikita Konkin

The concept for tea packaging. The main idea is to rise bagged tea to level of the premium segment. Window cut in the box stylized a golden tea leaf. The box contains 60 teabags. Main colors: Black & Gold.

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Qué verde packaging design by Marina Orvañanos, Lisette Bahamonde, María Jose Torres (Student Project)

The project consists of the creation of a take away packaging for snacks prepared with plantain, an emblematic ingredient of the Ecuadorian cuisine.

The pack, simulating the shape of a plantain, was developed for easy consumption of the product and/or transportation. The chosen graphics seek to represent through colorful icons the different regions of Ecuador.

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Gastropolis Food Market packaging design by formascope design

We set a challenge to create a brand identity using simple shapes and content, so the brand style of Gastropolis has been built in combination of two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate- cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.

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Gourmade frozen food packaging design by Robot Food

Gourmade is a new 'frozen from fresh' ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they asked Leeds-based, strategic branding agency, Robot Food to create a new brand.

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Fulu Canola Oil packaging design by RONG Design

The design aims to create a packaging with unique characteristics and prominent connotation in modern aesthetic style through the traditional cultural essence. Calabash has the partial tone of blessing and good fortune in Chinese, always endowed the profound concepts of auspiciousness and bounty. It precisely symbolizes the brand concept of adhering to the tradition and respecting the nature.

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"Over 18 months in the making - and it shows." theory11 High Victorian Playing Cards packaging design by Joe White

High Victorian Playing Cards were inspired by the intricate, breathtaking style of the Victorian era. Every element was designed from scratch with painstaking, relentless attention to detail.

Every single playing card within the High Victorian deck was designed from scratch - even the Aces, Jokers, and court cards exude the grand excess of ornamentation quintessential to the Victorian era. In a word: breathtaking.

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EAT ME chocolate packaging design by Packvision Agency

Packaging for small square chocolate bars. This package should be bright, catchy, noticeable on the shelf, wild. That she wanted to take in hand and consider.

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In&Out wine packaging design by Spazio Di Paolo

In the eastern culture, the carp is a widely appreciated animal, not only for his beauty and colors, but also for the meanings behind it, like perseverance and luckiness. A carp is always moving forward, and it’s considered one of the strongest and most energetic fishes. It’s capable of swimming against the currents, and thanks to that ability, a carp is also interpreted as a nonconformist symbol, able to easily overtake difficulties.

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The Muse - A recognition of women in whisky from Compass Box for International Women’s Day 2018 - packaging design by Stranger & Stranger

A recognition of women in whisky from Compass Box for International Women’s Day 2018 and a celebration of their first ever label and the first woman to ever feature on a Scotch whisky label.

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"Born to become food" - R.I.P packaging design by Constantin Bolimond

The project R.I.P offers unexpected point of view on the manufacture and consumption of canned meats, for the consumers.

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Boston Pizza - Miniature Patio Set #design by john st.

Boston Pizza turns takeout pizza savers into miniature patio sets. - The tiny chairs you’ve been dreaming of since you opened your first pizza box are finally here.

From the restaurant that brought you pizza in bed comes the latest in a long line of pizza innovations. This summer, Boston Pizza is celebrating patio season by creating tiny chairs that perfectly match the iconic pizza saver “tables” that come in their takeout boxes.

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Borjomi Winter 2018 mineral water packaging design by Reynolds and Reyner

Holidays are a special time when magic is in the air and any detail in everyday life can cause a special, high spirits. IDS Borjomi International took care the holiday mood didn`t leave consumers during the whole winter period. For this purpose, limited-edition holiday package and an updated Borjomi label were released, which are imbued with pre-New Year spirit and bring a good mood.

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What can fast food companies do with the potato peels waste? Create a sustainable and biodegradable fries packaging of course!
Peel Saver student concept by Simone Caronni, Pietro Gaeli, Paolo Stefano Gentile


Fries companies produce a lot of potato peels waste. The idea of this project is to use this waste material in order to create a street food packaging. The potato peel is made up of starches and fibers components, which after maceration and natural drying, acquire the ability to bond with each other and harden. The obtained material is completely made of production waste and is 100% biodegradable. After being used, the packaging can be usefully re-inserted in the biological cycle becoming animal food or fertilizer for plants.

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Square Unscented + Scented Candles packaging illustrated by Teodor Georgiev

Pironii is a lifestyle brand which looks to collaborate with artists, designers, and studios to create fun & modern home, gift, and lifestyle accessories. We launched in March 2018 with our two flagship products.

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Soo Zee 23 packaging design by The Creative Method

The Creative Method was asked to bring the story of Soo Zee 23 to life with a name, logo, identity creation, graphics, apparel, menus, tableware, a website and packaging. Soo Zee becomes a character of many forms that represents the art of mixing 23 herbs and spices to create an authentic beef noodle soup that you won't forget.

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Fish Club Wine packaging design by Backbone Branding

The branding and concept were designed for exceptional fish lovers, who appreciate real taste of wine and true hospitality in an inspiring atmosphere. The core design element is fish scale, a simple, yet bold thought as this is a common element in all fishes regardless of their type, size, and shape.

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Miami Cocktail Co. packaging design by Berik Yergaliyev

Miami Cocktail Co. It is small company which produces cocktails exclusively from the best natural ingredients. Now there are glass packages which are produced in small batches. Final product looks very natural and local. In my opinion, this export product lacks some emotions and storytelling. The brand new concept brings to the theme notes of warmth and brightness of the magnificent city of Miami and the state of Florida. The design does not have complex composition nor history, it conveys extremely positive emotions. Minimalistic design makes it possible to think of your own story while enjoying this wonderful drink.

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Boston Pizza has released a limited edition pizza box that’s designed for eating pizza in bed - designed by JOHN ST.

The World's First Pizza Box Designed for Eating Pizza in Bed is Here. Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”.

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CUAC AOVE - Extra Virgin Olive Oil packaging design by Cabelloxmure

CUAC AOVE is an excellent Extra Virgin Olive Oil that will surprise you because of its organoleptic features, intense flavour and scent. Cuac is also a new packaging concept, modern, fresh and with a clear purpose: to take care of you.

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"Ouch!... It hurts to look at the needles packaging" - Darya Dyachenko

A joke concept of the needles set packaging was born as a result of a students challenge to “pack the pain“. The label is stamped in the form of a female fingernail in which hand needles are stuck.

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Vivevive underwear packaging design by Contentformcontext

Starting from the belief that the most natural body is the most beautiful, we created a graphic that abstractly expresses the natural curve of the female body. The cheerful curve that connects the letter ‘v’ and ‘e’ in wordmark symbolizes positive mind, like the slogan 'More comfortable than habit and more natural than you.

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Mood Coffee packaging design concept by David Hovhannisyan

Mood - packaging for coffee, which demonstrates how with each sip of coffee you will wake up, fill with energy, and your mood will be at a height after one cup of invigorating coffee! Turn the lid of the tube, open your charge of vivacity for the whole day! And the eyes on coffee will show you that you are moving in the right direction with your favorite coffee!

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Botanical Coffee Co. packaging design by Green Chameleon

Botanical Coffee Co is a concept coffee brand that takes inspiration from mother nature and more specifically botanical studies. With a focus on using natural and plant based products to aid in the production of the finest coffee products, the brand needed a vibrant and high-end visual identity system with key links to nature at it's core.

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Talented cooks are like scientists - SPACE #Spices #packaging #design by Unblvbl

The Unblvbl agency has developed the concept of premium SPACE spices presentation. The spices trio (trio yet) in weighty glass cube containing little planet-shaped models inside — regarding Elon Musk who became an architect of the future and a mastermind of generation because there is nothing impossible for this man.

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DRILL Vodka packaging design by Stas Grinyaev

Your father is fixing something in his workshop, you help your friends with apartment repairs and you teach your son to create something with his hands. Work, home, city, country, forest, coast, north, south...etc. All these in one simple form. All these are hands on experiences.

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Chocotone - Candy Chocolate Bars packaging design by Albina Safina

Minimal design of chocolate bars. I was inspired by the names of Pantone colours. Every chocolate bar has unique name, illustration and composition.

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Home Sweet Sushi Kids packaging design by Savvy Agency

Home Sweet Sushi have just released a new menu for Kids and our task was to create a brand new Packaging Design for it. Along with the menu there’s also a special gift box with a dinosaur. For this project we were inspired by how kids like to use their hands to eat sushi and how fun and simple it is. The color palette reflects the pureness of a child’s personality, along with the universe of sushi in mind.

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Chiavalon olive oil gift packaging design by Bruketa&Zinic&Grey

The Chiavalon Family from Istria is doubtlessly the most awarded producer of extra virgin olive oils in Croatia. Their Ex Albis Olive Oil has been listed among the top 25 organic extra virgin olive oils globally. In view of the worldwide reputation earned to date, the Chiavalon Family came to a conclusion that their brand should promote Istria, which is why they have recently launched a special gift edition in an interesting souvenir format. Every bottle is clad in a miniature traditional Istrian house adorned with art inspired illustrations.

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Tropicana Package Design Concept by Berik Yergaliyev

In the world there are thousands of designs of juices. Each design at different times had different tasks. One design demonstrates the naturalness of the drink with the help of material and texture, the other uses juicy images of fruits. It seems to me that to say the naturalness of a drink will soon become meaningless, since the naturalness of juices will become the norm. Food will become part of the lifestyle, as well as household items and clothing. The design of Tropicana juices is an attempt to make the product a little different. Clear geometry in the design speaks for simplicity and pedantry, the golden elements add a little bit of charm and premium.

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Chosen Tea 1869 - Taiwanese Tea Series packaging design by DOT design

To select tea for someone is a kind gesture in Taiwanese culture. Each package in the Chosen Tea 1869 series contains tea leaves that have been carefully selected by Lin Huatai, the oldest tea company in Taipei. This product commemorates the year 1869, which was the all-time most prosperous year for Taiwanese tea exports. Taking the form of a mountain where tea grows, it symbolizes Taiwan’s flourishing tea culture. In 2017, the packaging design was honored by Taiwan’s Golden Pin Design Award. Chief Judge, Kazuo Tanaka commends its sentiment. “This packaging is not merely a container – it puts both the functionality and aesthetic aspect of the design into consideration, as well as highlighting the mountain tea concept.”

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Solan de Cabras function water packaging design by ESTUDI ENRIC AGUILERA ASOCIADOS

Solan de Cabras has created a new drink format, made for your wellness and characterized by its purity, which is reflected in its design, without pretensions, unchecking conventional beverages and getting closer to the world of teas and cold infusions, but with a clear functional value.

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COCO canned food packaging design by Telmo Cendán

Coco was born as a brand oriented to bring organic products of high quality to the consumer in a fresh way and away from the classical visual language in this type of products. Through geometrical uses and a palette of bright colors, we designed a contemporary brand with a very careful graphic treatment.

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Holiland Chinese dessert packaging design by Would Design

Tangyuan, as a typical Chinese dessert, symbolizes a happy reunion and is a necessary traditional food for the Lantern Festival. The customary package of Tangyuan is always boring and obsolete. We hope to rethink the possibility of packaging this traditional food with a fresh perspective. Of course, the final presentation of the design must be balanced with the target audience's acceptance. In this design, we chose to integrate the auspicious images in Chinese traditional culture with contemporary design languages to create a new Chinese design with new vitality.

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Oil-canned AYU packaging design by Masahiro Minami Design

These are small Ayu canned in high quality oil. They are called ‘Koayu’(‘Ko’ means ‘small’) and they can be caught only in Lake Biwa - the biggest lake in Japan. In other lakes or rivers, Ayu usually grow bigger but in Lake Biwa, their size remains small. ‘Koayu’ have been familiar as a local delicacy to the people in the OHMI area.

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The Little Chef packaging design by Carpenter Collective

Developing the brand identity for The Little Chef was part naming, part brand exploration, part packaging development and part experimentation with Digimarc’s new invisible barcode technology. Digimarc has developed technology so that designers no longer have to place ugly barcodes on their packaging forms ever again. It’s pretty exciting that the entire packaging piece is a connected package allowing you to literally scan anywhere on the box with a POS scanner or phone. The Little Chef brand identity and packaging system was a perfect opportunity to showcase this new technology.

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Tide packaging design concept by Thanasis Kakios

Tide launched in 1946 by PnG and was called The Washday Miracle. The PnG scientist who was determined to develop the world’s first heavy duty detergent was David “Dick” Byerly. Below you can see my proposal minimal design approach of the logo and packaging redesign.

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Yumx juice packaging design by MAISON D'IDÉE

Our goal was to create cool, playful, and, most importantly, a wide variety of fruit juices. So we have designed creative animals composed only of fruit. Making our own fruity zoo was another great chance for us to return to childhood, even just for a while.

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Tet Gift Box 2018 packaging design by Dong Hoa Concept / Thuan Hoang

Lunar New Year is one of the biggest festivals of the year. Vietnamese celebrate New Year with exciting activities including dragon dance, fireworks , grandparents' visit, and the most important thing is, all the family members gather around and share their stories of the past year with good tea, sweet snacks and traditional cakes.

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Lesters sausage packaging design by lg2

Lesters was founded in 1931 in Montreal. More than 85 years later, the time had come to refresh its branding so that its packaging stood out from the competition on grocery store shelves. Thanks to a refreshed, dynamic graphic identity and a nostalgic but entertaining photographic approach, the brand celebrates its heritage in the spirit of “fun food.”

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1 comment: Top Packaging Projects of 2018

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