/45

Design: Sasha Samsonova
Project Type: Student Project
School: HSE art and design school
Course: 3
Tutor: Kosheleva Anna, Kopay-Gora Liza
Location: Russia, Moscow
Packaging Contents: Toothpaste
Packaging Substrate / Materials: Cardboard / plastic

Packaging for toothpaste is a line of three types, selected according to the principle of their action: antibacterial, whitening, and anti-inflammatory. Each toothpaste has its own addition to the common name / 45. It was chosen on the basis of the time recommended by the dentists for changing tubes every six weeks. For each species, the name changes depending on how many times it is used during these forty-five days.

In addition, you can buy a special package for travel, thanks to which you do not need to take large tubes, and take as many mini-packs, how many days it will be used.