Avtograf Vkusa

Design: ZBS Brands
Project Type: Produced, Commercial Work
Client: Autograph Taste
Location: Russia, Barnaul
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Flexography

In 2017, a new brewery Avtograf Vkusa (Autograph Taste) was founded. Our branding agency was faced with the task of creating a visual concept for the new brand and label for the three basic kinds of beer. Unlike many kraft beer labels that try to outshout each other with bright color combinations and unthinkable, crazy images and characters, the Avtograf Vkusa became a brand with a classic, noble design. The author’s fonts, calm colors, engravings became excellent components of the new design. Once you taste this beer, you will forever become a fan of it.