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Black Friday


3D Artist: Kalil Macedo Creative Studio
Project Type: Produced, Commercial Work
Client: Essential Nutrition
Location: São Paulo, Brazil
Packaging Contents: Food Supplements
Packaging Substrate / Materials: Plastic, Aluminum, Paper, Cardboard
Printing Process: Flexography and Foil Stamping

Modeling, texturing, UVMapping, rendering and post production of Black Friday's commercial images from Essential Nutrition.

For this project our studio needed to make commercial images linking the Essential Nutrition's products with elements related.

The goal was to put all the focus on the products making all the elements mate black, like the background. Putting all the spot lights on their products. The workflow used was 100% 3D modeling, texturing and rendering in Modo3D version 10.2v4. Rendered in the native engine with the Rebusfarm platform as render farm.

All the final images were post-produced in Photoshop for the final details.








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