ELC’s developmental range of toys refreshed

Agency: WowMe Design
Creative Director: Andy White
Project Type: Produced, Commercial Work
Client: Early Learning Centre
Location: UK
Packaging Contents: Toys
Packaging Substrate / Materials: Cardboard

WowMe make learning fun
ELC approached WowMe Design to refresh the packaging for its developmental range of Toys.

Andy White, Creative Director of WowMe Design says “This vibrant range of ELC developmental toys stimulate babies social, mental and physical development. The packaging needed to clearly communicate the unique play and learning benefits of the products. Colours were kept fresh and we developed ownable holding devices and fun repeat pattern background to reinforce the ELC brand. We also created strong developmental icons that clearly highlighted the key benefits of the products, making the reason to buy much easier.

The new packs are now appearing on shelves in all ELC stores.