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Le Beau The

Design: Thuy Vy Do Huynh
Project Type: Produced, Commercial Work
Client: Le Beau The
Location: Paris, France
Packaging Contents: Tea
Packaging Substrate / Materials: Boheme tradition Neve 320gsm
Printing Process: Digital printing, foil stamping and embossing

Le Beau The is a new tea brand from Paris and it has a different story - THE LOVE OF VICES. It is where recipes are created in kind responses to vices:
  • Coup de Fouet (Whiplash) - a treat for the lack of energy, laziness : Green tea Citrus
  • Mardi Anti-suicide (Anti Suicide-tuesday) - for comedown phases of occasional-weekend-drug-users : Japanese green tea, goji, ginseng
  • Gueule de bois (Hangover-tea) - for the day after the party : Relaxing recipe with nettle and ginger
  • Sur-bonne (You're so super Fine ) - for the love of food : Detoxing recipe with Hibiscus
And each vice is enriched with an animal (engraved illustration style)

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