Mojo Antiperspirants

Design: Albina Safina
3D Visualization: Taras Bulba
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin, Yevgeny Razumov, Denis Shlesberg
Location: Moscow, Russia
Packaging Contents: Perfume Antiperspirant
Packaging Substrate / Materials: Aluminium, Plastic
Printing Process: Offset

Student project as a part of the Visual Communication course at the British Higher School of Art and Design to design a set of antiperspirants for young men.

This concept is based on disguise of wild animals in Africa. The product is intended for wild youths who are oriented in the modern world like animals in the wild nature.

Three aromas are presented here: refreshing forest, boundless savannah and immense desert. Each of them has its own unique pattern which was created based on animals body patterns, living in that three areas.

The name of brand is Mojo (main set) and Mojo Invisible (set for using black and white clothes). Mojo represents inner men energy, masculinity and charisma.

What’s Unique?
Unique shape and non-standard height of the aerosol can which less than the biggest can and higher than the smallest can on the market shelf.