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Pahest33 Bar & Restaurant


Agency: Backbone Branding
Brand Strategy Director: Stepan Avanesyan
Creative Director: Stepan Azaryan
Art Director: Christina Khlushyan
Project Manager: Meri Sargsyan
Designer: Eliza Malkhasyan, Christina Khlushyan
Illustrator: Mariam Stepanyan, Elina Barsegyan
Architect: Archangel Architectural Studio
Photography: Emma Grigoryan & Backbone Branding, Pahest 33
Project Type: Produced, Commercial Work
Client: Pahest 33
Location: Yerevan, Armenia

Pahest33 Bar & Restaurant is a new name in the city presenting a perfect combination of unique entertainment with restaurant and bar. Here the guests can enjoy quality food and variety of drinks with live music, weekly events, and performances by international top DJs.

The initial brief was to create an exclusive place, where everybody can relax, enjoy and have fun with friends or family. The location is directly in the city center, an underground place.

The branding of Pahest33 Bar & Restaurant started with creative concept development and naming, with a goal to come up with a unique idea for the city. Pahest is a translation of the word “warehouse”, which perfectly describes the place where people meet, share goods and ideas, get new emotions and spend their time. A place where it is possible to have everything in double or triple quantity: enjoyment, food, drink, pleasure…

Special elements have been designed to express the brand identity, such as abacus as a bill folder, sack as a reserved sign, variety of keys and locks stylized as a stamp printed on the menu, walls and etc.

In almost a year Pahest33 has become a must-visit destination for all the foreigners and a favorite location for locals.








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