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Place of Origin - Curated Snacks


Agency: OWLWORX
Art Director: Deepesh PK
Project Type: Produced, Commercial Work
Client: Place of Origin
Location: Bengaluru, India
Packaging Contents: Indian Ethnic Snacks
Packaging Substrate / Materials: Stand up pouch

India is a land of diversity, the diversity is most apparent in the wide variety of cuisines available in India. Each region has its own signature snack and Place of Origin curates the best regional snacks from the most authentic and renowned local snack makers. They make these regional specialities available across the country through their website.

With gaining traction for these products, Place of Origin (A Craftsvilla Entity) wanted to foray into brick & mortar retail. They wanted packaging that would stand out on the supermarket shelf against well-entrenched brands and still deliver the “Authenticity” story in an exciting way.

Owlworx created a unique packaging identity that had one foot firmly planted in the heritage of its origins and reflected a personality that created relevance for a contemporary Indian shopper. The design deliver the origin story visually without overloading the pack with information. The origin inspired designs helped create a differentiated graphic design language that stood apart from the sameness seen on a supermarket shelf.



What's Unique?
Graphic language inspired by the origin of the snack. Each regional snack used well recognised symbols from the region in a fun and interesting illustration style to bring alive the authenticity story in a contemporary, vibrant and differentiated way.







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