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Sulwhasoo - Cream Invigorating


Agency: Raison Pure
Deputy Director General: Franck D'Andrea
Art Director: Albane de Moncuit
Project Type: Produced, Commercial Work
Client: Amore Pacific
Location: South Korea
Packaging Contents: Luxury Cream

Create a pristine shape for Sulwhasoo new anti-aging cream to encapsulate the unique Sulwhasoo formula with Korean red pine and the precious Wild Simulated Ginseng.

What's Unique?
The quintessential energy & vitality of the pine tree. A sleek, ultimate design with a contemporary feel, encapsulated in an asserted concentrated jar.








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