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Design: Philipp Zurmöhle
Project Type: Produced, Commercial Work
Location: Germany
Packaging Contents: Organic Fruit & Nut Bar
Packaging Substrate / Materials: Plastic Wrap
Printing Process: Digital Printing

The organic snack bar Urkraft consists solely of fruits and nuts. Philipp Zurmöhle created a logo and identity including the packaging design and some icons that express the german-made product in a modern and naturally friendly way.

The Urkraft colours are inspired by the snack bar’s flavours. In combination with each other, paired with a simple modern look, they create a powerful visual impact.

The script version of the logo explains the origin of the “Ur” symbol on the products. Simple but playful icons highlight the snack bar’s benefits.

The brand typeface Sharp Sans No.1 has a minimalistic look while being playful in the italic cuts. The different cuts of the typeface leave many options for the brand to communicate.

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