Vieira – Christmas Gift 2018

Design: 004
Art Director and Designer: Joana Miguéis
Executive Producer and Account Manager: Sara Fortes da Cunha
Illustrator: Rodrigo Prazeres Saias
CEO: Patrícia Reis
Packaging Production: Embalcut
Silk-screen Printer: GIO – Gabinete de Impressão Offset, Lda
Project Type: Produced, Commercial Work
Client: Vieira
Location: Lisbon, Portugal
Packaging Contents: Water crackers
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Offset printing, Foil stamping, Silk-screen print

Vieira is a Portuguese company located in Vila Nova de Famalicão.

In the market for 75 years, Vieira has been acclaimed as a sustainable and competitive brand, betting on quality and innovation to build unique know-how in the production of biscuits, almonds and sweets.

Following the work carried out with Vieira throughout 2018, we were also asked to design the brand’s Christmas gift addressed to its national and international friends, collaborators, clients and partners.

As part of its 75th birthday celebration, Vieira launched a new version of one of its iconic products: the Water cracker, now with olive oil and olives. Due to the commemorative character of this product and its novelty status, we created a packaging in which, to these crackers, we have associated a numbered and signed reproduction of an illustration by Rodrigo Prazeres Saias, an artist whose work can also be found in other moments of communication of the brand throughout this past year.

We have put in a sober, elegant and careful layout, for which contributed the choice of a red, uncoated paper of great softness to the outer lining, in contrast to an interior built-in rugged black uncoated one, thus highlighting the offer in its interior.

To the red/black chromatic pair we added specific metallic gold foil stamping areas that give the packaging a noble and distinct character.