VK Leading Light

Design: NotoriusGrey
Typography: Parachute Typefoundry
Project Type: Produced, Commercial Work
Client: VK Leading Light
Location: Athens, Greece
Packaging Contents: Lamps, Lighting
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Foil stamping, Flexography, Offset printing

The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns plus many more.

What’s Unique?
The fact that the typography can be adjusted to meet the needs of every single product on their packaging.