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VOYA Luxury Organic Beauty


Design: Butterfly Cannon
Project Type: Produced, Commercial Work
Client: VOYA
Location: London, UK
Packaging Contents: Skincare
Packaging Substrate / Materials: Paper

Butterfly Cannon dive into a sea of luxury to create limited edition packaging & communications for the luxury organic spa brand VOYA.

VOYA is a luxury organic spa brand based in Co. Sligo, Ireland, that combines the 300-year-old Irish tradition of seaweed bathing with a 5-star global spa experience. They came to us to create limited edition packaging for their range of skincare products that was in keeping with their organic, earthy and environmentally friendly ethos, whilst celebrating the festive season. The brief was to create a luxurious aesthetic that was also simple and impactful enough to extend across a range of different SKU’s and associated communications materials.

The common ingredient across all of VOYA’s products is the wild seaweed harvested by hand from the deep, clear waters off the West Coast of Ireland. In order to communicate this intimate connection to the sea and nature, we created an abstract work of art inspired by the soft, organic forms of the seaweed itself and the flowing waters of the ocean.

Deep, dark blues and greens subtlety blend together and are overprinted in different intensities over a metallic substrate, that makes the design shimmer and shift in the hand, as if you are looking up from the ocean depths through fronds of seaweed to the softly diffused light of the sun above. Whilst a subtle, organic texture within the design adds depth and luxury to the pack and vivid highlights of gold creates festive celebration and drama on shelf.

The same piece of art was able to be adapted and used across VOYA’s entire range of products and we also created the key visual for the festive communications campaign.

Arron Egan, Creative Director at Butterfly Cannon comments, “By getting to the heart of what’s important to VOYA and exploring material and finish, we have created design that has both depth and rich detail in the hand, whilst being simple and impactful on shelf.”

Gretta Salter, Senior Brand & Comms Executive at VOYA adds: “Butterfly Cannon’s in-depth approach and adaptable design is in keeping with the organic and environmentally friendly ethos of our product and brand. They had the ability to enhance this with that all-important added celebration and drama for the festive season. A mark of the success of our Christmas offering was its reach across a range of different SKU’s and marketing campaign materials bringing tying everything together with an organic yet luxury feel.”








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