Anna & Anna

Design: TMW= studio
Project Type: Produced, Commercial Work
Client: Anna&Anna
Location: Moscow, Russia
Packaging Contents: Snacks
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Anna & Anna flax sprout crisp breads are a healthy snack at any time of the day. Behind the name are two brand’s co-owners, paying close attention to their healthy food and making unique pastry recipes for own bakery. At the heart of the crisp products lineup are flax seed distinct properties: it’s perfect for everybody, who live out loud and watch the figure.

We all know that people keen on sports and living a healthy life count calories and pay attention to meal consist. Meanwhile nutrition ingredients mostly written in small letters hard to read, we suggest examining crisp breads filling by looking at the graphics on the packaging. Different diagram infographics on the front give comparative ingredients content, while there’s a color explanation on the side.

Information will help to improve selling, when produce healthy and tasty food in premium segment. Anna & Anna packaging informs you with all necessary data and contains a detail of distinct flax seed properties on one hand, and remains pure and concise on the other. Concept of brand’s approach is being maintained in food photography compositions: main food characters are precisely laid out on the the crisps. Brand’s audience wants to eat food not only healthful, but beautiful as well.