Fortune Beer

Design: Meredith Niles
Project Type: Concept
Location: Brooklyn, NY, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper

For this beer concept packaging, I wanted to create an eye-catching monochromatic system. I started by creating the illustrations, which combine old alchemy symbols with modern, geometric shapes and patterns. From there, I pulled apart the pieces to establish brand assets. By limiting my color palette and using concentric circles as the basis for my layouts, I aimed to keep things clean with what are very busy illustrations.