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Kamchatka Premium Seafood

Design: BrandExpert The Freedom Island
Project Type: Produced, Commercial Work
Client: Kamchatka
Location: Moscow, Russia
Packaging Contents: Seafood
Packaging Substrate / Materials: Paper, Plastic, Glass

KAMCHATKA is a premium Russian seafood brand manufacturing a wide range of high-quality Far Eastern chilled, salted, smoked salmon fish, and caviar.

Full production cycle ensures an exceptional taste and quality of the brand’s products. The company owns six fishing grounds for industrial fishing of Pacific salmon, as well as sea and coastal processing bases. All freshly caught fish is immediately processed and shipped to stores throughout Russia or exported to Japan, Korea, and China.

Brandexpert has created a compelling image of the KAMCHATKA brand. Now it has a unique marketing potential corresponding to high price and quality positioning.

The concept of the logo design is based on the unique author's engraving depicting the three largest volcanoes as the main symbols of Kamchatka. In addition to a memorable logo and a unique set of stylish fonts, the corporate identity of the brand uses a recognizable background graphics resembling the natural salmon scales.

Our experts have developed packaging designs for the entire product range of the brand. The gift wrap reveals the unique export potential of the KAMCHATKA brand, opens up new horizons and sales channels. For instance, duty-free shops at airports, where consumers can purchase exclusive caviar as a gift. Such an approach will allow thousands of people all over the world to acquaint themselves with the unique products of Kamchatka.

Everyone will be able to bring a non-trivial gift from Russia and appreciate the quality of the natural product.

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