Lola y Vera

Design: Sideffects Comuncación Visual
Project Type: Produced, Commercial Work
Client: Santamanía
Location: Spain
Packaging Contents: Gin
Packaging Substrate / Materials: Glass
Printing Process: Serigraphy

This gin, named after their stills, Lola & Vera. It is a fresh product, focused on the female audience, Santamaría launches a wide range of gins with a strong pop aesthetic.

Five different designs for different product positioning. In this design we wanted to show the growing empowerment of women in recent times, showing an independent and strong woman. Lola y vera is a collection of 5 different gins with women as protagonists. Classic, Apple, Strawberry, Malaga and Canarias complete the product range of an unabashedly fresh gin totally natural and totally craft despite its innovative “Neopop” design.