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Obagi Shine

Project Type: Produced, Commercial Work
Location: Warsaw, Poland
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Paperboard
Printing Process: Offset, hot-stamping

Packaging is one of the most important elements of an effective marketing strategy. Properly designed, it should play a dual role: it must protect the product and protect it from damage, while at the same time attractively presenting itself and arousing the interest of the customer. If the advertising box is to attract attention and increase the attractiveness of the product, it should be made with attention to the smallest details. It must be durable, solid, have a careful finish and an interesting design.

The advertising box for cosmetics made for Obagi Shine is an example of a perfect combination of aesthetics and functionality. Exceptionally elegant, yet durable and practical, it is perfect for the dual function: it will secure the product and be part of the marketing campaign. A noble workmanship will inspire the trust of the customer, and thus will bear witness to the company and evoke positive associations with it in the consciousness of the product recipient.

One of the aesthetic advantages, distinguishing cosmetic packaging, are subtle decorations in the form of embossing. The company logo is embossed, making it convex and eye-catching. In the case of the logotype, the hot stamping technique was used, i. e. the logo and the recording was made with the use of silver foil. These details draw the customer's attention and arouse interest in the product, they also testify to the fact that the company has made special efforts to take care of effective and elegant packaging of the product, which is a good testimony to it and inspires trust.

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