Octafé

Design: Wunderbar
Project Type: Produced, Commercial Work
Client: Octafé
Location: Moscow, Russia
Packaging Contents: Drip Coffee
Packaging Substrate / Materials: Paper, Plastic

Naming, logo and package design for a new drip coffee brand.

Octafé is a brand of coffee in drip bags. Coffee drip bags provide you an opportunity to get yourself a good cup of grounded coffee easily and without using any special equipment wherever you want.

Dripping process is similar to putting ink into the water and in a way an opened drip bag looks like octopus in a cup. That gave us a brand character and a new brand name – Octafé – as a combination of “octopus” and “café”.