Quinta da Devesa Porto Colheita

Design: MPFXdesign
Project Type: Produced, Commercial Work
Client: Soc. Agríc. Qta. Devesa, Lda.
Location: Peso da Régua . Portugal
Packaging Contents: Port Wine
Packaging Substrate / Materials: Glass bottle, paper, cardboard
Printing Process: Foil stamping, screen printing

Port wine is a natural fortified wine, produced exclusively from grapes grown in the Douro Demarcated Region in the north of Portugal.

A Colheita Port wine is a high quality wine from a single year considered exceptional for the production of Port wines. It is aged in wood for a varying number of years but never less than seven.

At the end of December 2018 Quinta da Devesa launched four Colheita Port wines, which it had carefully produced and stored since 1941. These were Tawny Colheita 1944, White Colheita 1969, White Colheita 1970 and Tawny Colheita 1976.

Quinta da Devesa challenged MPFXdesign to develop an attractive image highlighting the content, whilst also serving as a new approach for this type of high quality wine in limited quantities. The minimalist, pared-down image is the result of the combination of a transparent bottle, allowing us to see the colour of the wine, serving as a differentiating factor, the use of black paper (Fedrigoni/TintorettoBlackPepper95), gold and white matte stamping and the cut-out of the label framing the text, combined with the rounded shape of the bottle.

The individual package dedicated to each Colheita year is made of white-coated cardboard, and is intended not to interfere with the colour of each wine. The exterior finishing is matte and the interior is lined in black paper. All the sides are silk-screen printed in black.

The transport packaging for four individual packages has been designed to show from the outside which Colheita wines it contains and at the same time is an attractive package with low production costs. It was produced in micro-corrugated cardboard, printed in offset black.

What’s Unique?
The design devised and developed for the image of this product conveys the solidity, robustness and value of this wine. It combines a contemporary approach with classical elements for a genuine product – Port wine.