Tendril

Design: Herman Awuku
Project Type: Student Project
School: Pratt Institute
Location: Brooklyn, USA
Packaging Contents: Shampoo, Conditioner, Oils
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital Printing

Tendril is a series of gender-neutral hair products made for the full range of curly hair. By eliminating stereotypical representations of gender, ethnicity and race the brand channels an all-encompassing aesthetic that is liberated from withering archetypes. Simple color-coding and size variations are used to differentiate between the different products, while coherency is achieved through understated colors and form.