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Widmer Brothers Hefe

Design: Sasquatch Agency
Project Type: Produced, Commercial Work
Client: Widmer Brothers
Location: Portland, United States
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum

Oregon’s Favorite Craft Beer will now be available in 18-packs, 19.2 ounce cans and 16 ounce co-branded cans with the Portland Trail Blazers and Timbers

PORTLAND, Ore. – February 11, 2019 –Widmer Brothers Brewing today announced a variety of new ways to enjoy its flagship Hefeweizen in 2019. The gold medal award-winning beer will be one of the first craft beers available in 18 packs of 12 ounce cans. The brewery is also building on its long-time partnerships with the Portland Trail Blazers and the Portland Timbers to launch 4-packs of 16 ounce co-branded Hefe sports cans, and adding limited edition black and gold 19.2 ounce Hefe cans.

“We recently extended our partnership with Widmer Brothers for another four years,” said Mike Golub, Portland Timbers President of Business. “It’s the longest craft beer partnership in Major League Soccer (MLS), and we’re proud to work with such a storied brewery.”

Hefe has been the brewery’s flagship beer for 33 years, and in a time when cloudy beers are all the rage, the Original American Hefeweizen is still the best-selling craft beer in Oregon. To celebrate Hefe’s iconic status, Widmer Brothers decided to showcase the beer with new packaging formats for every occasion and timing couldn’t be better: many of the new formats launch in February, which has been dubbed #FlagshipFebruary – a celebration of defining beers -- by the brewing industry.

“Northwest beer drinkers want to be able to enjoy their favorite beers in a variety of locations – from small gatherings to larger group events. Now, they can have their Hefe in all those places,” said Widmer Brothers Brand Manager Steven Hallstone. “Whether you’re going camping and want to bring an 18 pack of cans, at a Blazers game, watching a Timbers match, or even pre-gaming before a concert: we have you covered with new ways to drink Hefe.”

Kurt and Rob Widmer, co-founders of Widmer Brothers Brewing, first brewed Hefeweizen in 1986. Initially, beer drinkers were skeptical of the cloudy beer served with a lemon slice, but it didn’t take long for the distinctive, delicious beer to catch on in Portland, and eventually elevate Widmer Brothers Brewing to national acclaim. Widmer Brothers is also credited with creating a new beer style with Hefe: American-Style Wheat.

The new cans and packaging formats of Widmer Brothers Hefe can be found throughout 2019 at grocery stores, convenience stores, in restaurants, and taprooms across the Pacific Northwest.

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