3K2K – bio-yogurts

Agency: Unibe Branding Agency
Production Credits : Foil
Project Type: Consumer
Location: Russia
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Milk, Yogurts
Consumer Substrate / Material: plastic can

Unibe branding agency re-launched milk brand “3K2K” bio-yogurts.

Task:
The agency was tasked to update the existing design of the bio-yogurts «3K2K” brand, with the continued preservation of brand awareness. In the existing products are 4 types of yogurt: Bio-yogurt with blueberries, strawberries, cherries and apple-banana.

Solution:
Product includes natural cow’s milk, berries and fruits and probiotics. The agency decided to choose for the category – green color, which is associated with the bio product, naturalness, which combines all types of bio-yoghurts into a single line. The foodzone is located both on the side of the package and on the lid, which makes it possible to easily read the taste at any location and display on the shelf, thereby attracting the buyer and helping to be sure of the right choice.