Showing Posts With:


Design: pesign design
Project Type: Produced, Commercial Work
Location: Shen Zhen, China
Packaging Contents: Food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

As the consumption in the Chinese market upgrades, in order to meet the new consumption demands of the younger generation, the package of bagged “Chuannan Tasty Pickled Vegetables” owned by Chuannan Brand with a nationally leading market share was upgraded.

Focusing on competitive advantages and terminal environment, our solutions dig into the weakness of competitors from the package and transform it into own competitive advantages.

Based on the most powerful marketing ability of Chuannan and taking the delivery of the essence of products as the core entry point, this paper breaks the conventional visual construction to make it become the most eye-catching product in display through a great number of studies on the characteristics of terminal display and visual habits of consumer, displays the best characteristics of food quickly through hyper-realistic painting techniques, mobilizes the “biological brain” of consumers, stimulates the instinctive desire for food to promote the decision-making.

0 comments : CHUANNAN

Post a Comment

STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.