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Design: Aleksandra Milosavljevic
Project Type: Produced, Commercial Work
Client: Maxima d.o.o.
Location: Belgrade, Serbia
Packaging Contents: Fan Deck, Book, Catalog
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Offset, Matt Lamination, Spot UV Printing

Colorplast is a decorative mosaic on basis of acrylates and marble grains with 2 mm particle size. It is stable against the impact of weather and UV rays. It is used for protection and decoration of mineral wall surfaces. It represents the finishing coat for thermal insulation facades. The concept of design is a connection between a product and illustration. Idea was to develop a packaging that would bear the same simplicity and elegance.

The main product is Colorplast made of small stones used for facade decoration. On the front page is illustration of the house (sign of company) filed with colorful stones in order to achieve 3D effect. Colorplast is a fan deck fit into book form. Inside of it are 5 pages with 20 hand-laminated samples of decorative mosaic (100 different color combinations). The sample size is 40 mm x 50 mm. Transparent protective foils are glued over two inside pages that the samples would not be damaged.

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