Inside Out Beer

Design: Tien Pham
Project Type: Student Project
School: Savannah College of Art and Design
Course: Master of Arts Advertising
Tutor: Professor Judy Salzinger
Location: Atlanta, USA
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Beer is associated with letting off the stream and releasing emotional blockage. Beer reveals the true colors of our emotions, make them stronger and more authentic. The series of beer labels was inspired by Inside Out Movie from Disney. Inside Out, the name of the beer, is the message of expressing all our emotions, as shown in the animation of the same name.

Each bottle of beer has its unique emotional taste that will make you feel uplifted if you are in a bad mood, and will vibe up your positive aura if you are already feeling sunny. Each label will have a unique design base on the emotion it represents: Joy, Sadness, Anger, Love, Shyness, and Fear. The distinct feature of each label is the eye-catching color palette and the graphic elements that are connected with each type of emotions, enhancing the interaction with the consumer’s emotions, both on the palate and in the eye. Also, the labels carry tips to release emotions in form of typo designs.

What’s Unique?
The message of expressing all our emotions, as shown in the animation of the same name. Each bottle of beer has its unique emotional taste that will make you feel uplifted if you are in a bad mood, and will vibe up your positive aura if you are already feeling sunny.