LemonMoon

Design: METROPOLIA
Project Type: Produced, Commercial Work
Client: Abrasive Technologies, LLC
Location: Saint Petersburg, Russia
Packaging Contents: Home Living
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

“LemonMoon” is a brand of the Abrasive Technologies company, the largest in Eastern Europe and the CIS countries of the producer of a non-woven abrasive fibre. For development of a trademark the company refer to the St. Petersburg agency “METROPOLIA”. The work package of the “METROPOLIA” agency included creation of identity, design of several types of packing products and also prototyping of several SKU: scouring sponges, napkins and scrubs.

One of the mostly important criterion for concept design was his best adaptability in case of large number of SKU and a variety of forms and materials of packing was one of important selection criteria of option. Besides it, because of wide geography of sales (From Russia to North Africa), the design had to be neutral in terms of national peculiarities of perception. Taking into account all requirements of the Customer, the METROPOLIA agency developed laconic, flexible, accurately structured, but at the same time a characteristic image of a product.

On the market of Russia, North Africa, the CIS countries and the Middle East the product will arrive this year.

What’s Unique?
One of the mostly important criterion for concept design was his best adaptility in case of large number of SKU and a variety of forms and materials of packing was one of important selection criteria of option. Besides it, because of wide geography of sales (From Russia to North Africa), the design had to be neutral in terms of national peculiarities of perception. Taking into account all requirements of the Customer, the METROPOLIA agency developed laconic, flexible, accurately structured, but at the same time a characteristic image of a product.