Loncheados Eresma

Design: Agencia Touché
Project Type: Produced, Commercial Work
Client: Eresma
Location: Segovia, Spain
Packaging Contents: Cold Meat
Packaging Substrate / Materials: Blister-Pack
Printing Process: Flexography

Eresma is a family business in the province of Segovia (Spain). The company controls the entire production process of its meat products, from the field and feed, until the final distribution. That knowledge and care of every detail is transmitted to the taste of their products, especially in their hams, with spectacular flavors and textures, within the same price range.

We knew the product was very good, but its image did not match with its quality. We designed a packaging inspired by other premium products, where the ham had an outstanding prominence that differentiated it in the supermarket self and in the butcher shops. We wanted that the product will encourage the purchase and transmit a simplified message, that would work at first sight.

We bet on a mixture of typographies that provides a simple and friendly design. A recognizable style that allowed to stand out from the competition and, at the same time, modernize the image of a brand with a strategy of growth and expansion typical of a meat industry of 21st century.