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Native Organic Shower gel series

Design: Paula Crayon
Project Type: Concept
Location: Berlin, Germany
Packaging Contents: Shower Gel
Packaging Substrate / Materials: Plastic and glass
Printing Process: Low fire - Direct screen printing

Native is an Organic shower gel series made to remind us of our origins trough primitive colors and scents (sea, red clay, wet jungle).

Native is a product that doesn´t scream at you but remains in a second layer. It does not want to be a star, but it wants to help you to have the best time during your shower time. It doesn´t want to pretend, but to support your intimate time by scents that brings the user to places that we all know, directly connected to the earth.

What's Unique?
What makes Native Series special, is the treatment of the color for the entire branding. The palette really brings us to the natural primitive side of us. Very basic, but very true, the colors are not the cleanest but the most honest. By the color of each bottle, you can even feel how much heat or freshness you will get after your shower. It gives you already a hint of where in the earth your shower will take place. A wet jungle or the heat of the Sabana? Maybe the deepest ocean.

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