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Rosários 4 - Baby Knitting Kit

Agency: MAGO
Chief Creative Officer: António Costa
Executive Creative Director: Sónia Morgado
Project Type: Produced, Commercial Work
Client: Rosários 4
Location: Leiria, Portugal
Packaging Contents: Wool, Knitting Needles, Flyer
Packaging Substrate / Materials: Adhesive Labels, Paperboard, Fabric Tape

Rosários 4 launched a knitting kit consisting of yarn, instructions, and needles for knitting baby garments. The kit consists of 4 yarns (Merino Land or Bio Love) with instructions that allow you to knit a set of 3 pieces that can range from the indispensable onesie, baby boots, or beanie hat. The knitting kit is available in 4 colors: pearl, gray, pink and blue.

What's Unique?
Mago created an illustrative set aimed at children, in a business area that generally does not bet on packaging aimed at kids.

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