The Fruit Bunch | Gift Set

Design: Chong Kar Yan
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Location: Kuala Lumpur, Malaysia
Packaging Contents: Shampoo, Body Wash, Soap, Essential Oil
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital Printing

The Fruit Bunch is an organic and healthy brand that provides varieties of baby products. The brand is using different fruits as ingredients as to encourage babies to love fruits and educate them to recognise fruits since young. Bunch means family. Based on my research, babies are very needy, they often need family and company.

Family is the most essential thing for them in their progress of growing up. Four mascots were designed to enhance the brand’s packaging, while the mascots are a fruit family from banana, pear, strawberry and melon. The packaging concept is based on the family and house. Using a pop up and simple die-cut to make it a fun and attractive box. The packaging pop-up helps improve children’s creativity and imagination. The gift set included baby shampoo, body wash, soap bar and essential oil.

What’s Unique?
The packaging pop-up and simple die-cuts will definitely look attractive on the shelf and catch people’s attention.