La Orden del Libertador

Design: Maximiliano Fulquet
Graphic Design: Lucas Lamarche
Project Type: Produced, Commercial Work
Client: Free Spirits
Location: Argentina
Packaging Contents: Whisky Malbec Wood
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset

The product was created with the ambition to present Argentina as a country capable of producing premium spirits. The objective was to establish the excellence of the materials and the high quality of its visual presentation as part of the identity of the brand. The creative challenge was to create an image that would be so attractive to the consumers, as to encourage them to overcome reservations of it being a new brand from a country with no whisky tradition. Therefore, it was necessary to design something with great visual impact on the shelf, able to compete with premium and craft whiskies.

Inspired by the decoration medal “Order of the Liberator” that is awarded to officials that deserve the honor and recognition of the Nation. This is the case of General José de San Martín, who was also part of the inspiration. A condor, native bird of the Andes, the sea, a lighthouse, the mountain range and a cliff were also part of the creation combining the Cordillera de los Andes and Mar del Plata city on the Atlantic coast.

What’s Unique?
Brand image design, labels set and case for a high quality and category whisky. Unique and first packaging of whisky aged in french malbec barrels. Exclusive label for a whisky that combines the “Order of the Liberator” medal , a condor, a lighthouse and the cliffs of the Atlantic coast.