Miles & Co. Fragrance

Design: June Lee
Project Type: Concept
Location: Kuala Lumpur, Malaysia
Packaging Contents: Perfume
Packaging Substrate / Materials: Glass bottle, Paper, Cardboard
Printing Process: Screen printing, digital printing, foil stamping

Miles & Co. is a brand which promotes genderless fragrances to the general public. The Camellia that symbolizes love and passion was used as the main theme of the visualizations of the concept. With the pursuance of making genderless fragrances in mind for Miles&Co, along with the belief of scents having a different kind of textures.

The Texture is a series of perfume design for both genders, Therefore I developed packaging for “Texture” in hopes of allowing the consumer to feel and visualize this abstract concept through the elements of packaging.

What’s Unique?
The minimalist typography was applied In order to create a genderless and timeless design. Texture paper and matt glass were used in the project in order to convey the brand’s belief.