MOM Gin

Design: EPICA Branding & Packging
Project Type: Produced, Commercial Work
Client: Gonzalez Byass
Photographer: Abel Valdenebro
Location: Madrid, Spain
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Serigraphy

Tradition and modernity go hand in hand in a very cosmopolitan design full of sense of humor. We fall on purpose in the topic of British icons to communicate the origin of the product with a twist and a different look. A direct and universal naming that links us to British traditions with a fresh and different approach.

MOM is a seemingly simple brand that connects quickly with its consumer but with a repertoire rich in messages and content. An iconic and memorable packaging design.

What’s Unique?
What makes this design unique is the use of British icons such as the crown or the mod symbol to reflect the values of the brand with a sense of humor to connect with the customer.