The Casting

Design: Yen Cheng-Li
Project Type: Student Project
School: Ling Tung University
Course: Visual communication design
Tutor: Tu Yi-Jen
Location: Taichung, Taiwan
Packaging Contents: Toys, stationery, camera, radio, typewriter, stamp, notebook
Packaging Substrate / Materials: Plastic, aluminium, paper, cardboard
Printing Process: Foil stamping, vacuum forming

The concept of molding the collection of new and old. Casting is a process in which a liquid material is usually poured into a mold then allowed to solidify. Using the casting package of camera, typewriter, and radio, to keep the shadow, text, and sound. The three things present the new contents into old container, that give it the spirit and record the change and coexistence.

Shaping the invisible emotions.

This work is intended to record anything intangible, through the model of casting to embody the emotions between people, a story, a memory, an emotion.

The purpose is to be a communication with friends, family, and loved ones, intangible but eternal interpersonal relationships, coexisting with the modern era.

Giving a collection to people who are interested in time.

Typewriter: hand-write letter and key-typing

Modern keyboard with QWERTY design is the mainstream, and using the six alphabets to form the package, simplify complicated keyboard keys, to present the typewriter’s character and record the aesthetics of text.

Radio: compact audio cassette and modern audio recording

The main character is the speaker could record and play sounds, audio control knobs, simple space speaker, record sound emotional ups and downs.

Camera: the exposure of roll of film and digital photography

Capture the top of camera, lens, and flash light, then using the three characters to form the casting package, and catch the screen, light, and shadow.