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It's my point of view / I see it this way


Design: Daria Chulkova
Project Type: Student Project
School: HSE Art And Design School (The Higher School of Economics)
Course: 2
Tutor: Vldimir Auev
Location: Moscow, Russia
Packaging Contents: Gouache set
Packaging Substrate / Materials: Paper, Cardboard

This packaging for the gouache set was designed for teenagers interested in arts and self expression by painting. The illustration on the cover is combined by vector sketching ant the texture of gouache. Plots are romantic, relaxing, dreaming. The beauty of colourful realistic texture will attract students, a funny character may motivate to create unusual paintings and relax during drawing.

The general mood is about youth, creativity, carelessness, etc. A black box is more practical for regular usage because of dirty prints of gouache, this feature will be useful for pupils in art schools. The idea of the name of the set is like a slogan for young artists, at the beginning of the art studying many teenagers are un-confident, stressful and this phrase may cheer them up.








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