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Marchoc flavored chocolate

Design: Yonas Design
Project Type: Produced
Client: Gialousis ltd
Location: Athens, Greece
Packaging Contents: Chocolate drink
Packaging Substrate / Materials: Cardboard Tube
Printing Process: Offset

Marchoc brand developed a range of 12 flavored drinking chocolates. The brief was to design an eye catching packaging to reflect the diversity of this range.

The color palette is inspired from colors used by the Aztecs, Incas and Mayas who were the first civilizations who make use of the cocoa beans. Three color combinations are created for each major category (Dark, Milk and White chocolate). Each flavor is designated through characteristic illustrations.

What's Unique?
The zig zag background pattern is designed to create an optical illusion effect in which the cylindrical package may appear polygonal.

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