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Natural Letters

Creative Agency: HAVAS Ukraine
Creative Director: Sergey Yaroslavtsev
Art Director: Valentyn Bielienkov
Account Director: Olga Baluchynska
Account Manager: Katerina Volkova
Client: Bayadera Group
Location: Kyiv, Ukraine
Project Type: Commercial Work
Packaging Contents: Rum, Tequila, Gin
Packaging Substrate / Materials: Glass bottle

This collection of minimalistic labels was developed to underline natural and pure character of our spirits: realistic looking herbal ingredients grow through the capital letter of liquor’s name. Shape of a post stamp hints at overseas origin of the ingredients. And that's true – all of them come from countries, where these spirits are traditional. This bold concept distinguishes our bottles on supermarket shelves among more or less same looking competitors, and allows them to be easily recognized even from a considerable distance.

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