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Sea Harvest


Design: Lalita Kamolchnokkul
Project Type: Student Project
School: RMIT University
Course: Bachelor of Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Food
Packaging Substrate / Materials: Eco Paper
Printing Process: Digital Printing

Sea Harvest is a hypothetical natural sea salt brand that use the salt from the Great Barrier Reef. The product is meant to be sold at Airport and souvenir shop, targeting tourists aged between 18 - 50. Thus, I expect my packaging to be not only needs aesthetic but also straight forward. As I believe tourist would choose something they can easily related. The reason why I have chosen the regular shape of a box because it is the most basic shape which gives the casual feeling to the customer. The logo mimic ‘sea mail’ indicates that this is the product from the sea. In addition, the organic, pastel colour, coral shape pattern add the natural Australian feel to the packaging.

What's Unique?
The whole packaging design is designed with the thought of being in the customers' shoe, "what will they be looking for?" "what will minimise the time picking up something from a shelf" and "How customer at Airport would interact with the packaging". Additionally, the packaging still keep the concept of being sustainable by using eco-friendly material for the packaging.







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