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Shirlia Edible Oil


Design: SHINERAY
Project Type: Produced
Client: Shirlia
Location: Shanghai, China
Packaging Contents: Edible oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Shirlia edible oil packaging design project mainly includes: edible oil bottle shape design, bottle label effect design, outer packaging box design, edible oil packaging gift box design; The edible oil products involved include camellia oil, flaxseed oil, grape seed oil and baby oil. The volume involved is 150ML glass bottle. 500ML glass bottle, 5L plastic bucket and iron bucket.

Before carrying out the design of Shirlia edible oil bottle, Shineray Ad Agency ( also Shanghai packaging design company) studied many excellent examples. Finally we found many current designs of high-end edible oil products obviously lack outstanding personality and recognition.

In order to solve this problem, creating identifiable images which can be unique and meantime conveys the traits of product becomes the key work.



Oil bottle shape design:
Shirlia edible oil contains high unsaturated fatty acid, and can be very helpful to maintain slim figure if using frequently.

Then what's the perfect figure in your mind? Mannequin, of course. As we all know, mannequin is conveyed by its nipped waists and high shoulder. There is no doubt imitating the shape of mannequin to design product's glass bottle is a right choice.

Edible oil bottle pattern design:
Taking concise and fluent curve of the bottle shape into account, we decided to continue concise and elegant style. so we illustrated vector camellia, flax seed, grape in colors to distinguish various products.

Outer gift box design:
Outer gift box mainly reflects the pure and high-end characteristics of brand. So we choose to adopt clean white background, with beautiful bottle type and hand-drawn illustration as the core visual identity.







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