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27 Rosiers


Agency: MIDI QUINZE
Creative Director, Graphic Designer: Romain Belleville
Creative Director: Jérémie Boeglin
Photographer: Vincent Gapaillard
Project Type: Produced
Client: 27 Rosiers
Location: Paris, France
Packaging Contents: Serum, Cream, Skincare, Food Supplement, Gel, Mask
Packaging Substrate / Materials: Glass Bottle, Jar, Tube, Paper, Plastic
Printing Process: Embossing, hot stamping, digital printing, offset

Story of 27 Rosiers starts with the will to propose clean formulas. Sensorial, gender-neutral and real efficiency are key assets of the brand for a core beauty inside out.

Creating safe & non-toxic products is not the only mantra. Believe in clean beauty should be a basic rule and an absolute need today. We also believe that beauty is a real experience that should be playful, easy and approachable to everyone.

27 Rosiers came to us for creating a brand identity and package design from scratch. We immediately felt challenge and inspiration. We want it simple, powerful and smart.


The reflexion start with « 27R » icon brand logo. The idea was to create an original combination of shapes to make all elements work in symbiosis together. We also choose a single typography for the whole project from Grilli Type (Swiss foundry) - GT Pressura. It suggest the apothecary atmosphere and reflect perfectly the origin of the two founders (both from Swiss).

Finally, we express the "inside out" concept through a logo that is visible from two sides on every packaging. All the brand identity and development was imagined in Paris to be distributed in North America.


What's Unique?
The products are entirely designed so that the graphic design is only done through the typography and the icon of the brand.







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