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Berry juice J:MORS

Design: FolioArt
Project Type: Produced
Client: MZBN
Location: Belarus, Minsk
Packaging Contents: Juice
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Berry juice J: MORS is a non-alcoholic beverage made according to its own recipe from natural ingredients. Cold juice quenches thirst, and hot water is used as a warming drink during illness. In the old days, it was most often made of lingonberries, blackberries, bilberries, rosehips, currants, cherries. To introduce a new product to the market, MZBN and Group J: MORS created a line of three tastes: cranberry, blueberry, black currant. Juice from these berries are useful and replenish the body with enough vitamins.

In 2006, we had an idea about a joint project of the rock band J: MORS and the Minsk factory of non-alcoholic beverages. At that time, the Belarusian rock band was gaining popularity, and MZBN released a new product - berry juice. J: MORS seemed successful and interesting. But 12 years later, MZBN and Group J: MORS decided to bring the idea to life. Work on the creation of the final product was carried out for six months. In order to find the perfect morse drink together with the group, 15 flavors were tasted.

Our task was to develop the design of the berry juice label J: MORS. The purpose of the visual image is the association with the musical group and the naturalness of Morse himself. Product label design should stand out from the competition and emphasize the benefits of the drink.

When creating a design solution, we focused on the music association. The concert hall, the spotlight, expression, drive are the emotional components at the heart of the label design. The matte dark blue background and the diverging rays from the J: MORS logo resembles the scene and also highlight the main “soloist” - a splash berry. For a bright accent, this area is covered with a glossy varnish. In the design of the J: MORS morse label, the central text is in Belarusian, additional information is duplicated in Russian.

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