Blue Star Sea Salt

Design: Oliver Millington-Schwan
Project Type: Student Project
School: Royal Melbourne Institute of Technology
Course: Bachelor of Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Salt
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Packaging for an Australian sea salt brand sourcing natural, hand harvested and sun dried sea salt from the Great Barrier Reef. The sea salt will be sold exclusively at Australian Airports and targets tourists who visit Australia. The coral imagery is hand drawn, bringing a natural and authentic touch and the colours reference the reef. The natural and minimal design seeks to communicate the heritage and premium quality of the brand. The brand name and illustrative logo communicates the brands heritage and origin to its target audience by associating itself with a common sea creature that many tourists will see when visiting the reef.